Ad Campaign goes down a Bomb

by duncanr

A German technology firm, Convar Deutschland, wishing to drive home the danger of not backing up data, sent 40 packages containing an alarm clock glued to a hard drive to businesses, embassies and a newsroom – with a note attached saying ‘your time is running out’

Fearing the packages were bombs, buildings were evacuated and explosive experts called in.

A great many folk are pissed off at Convar Deutschland and german authorities are now deciding whether to fine the firm for wasting police time

“At absolutely no point did we mean to threaten, or injure, anyone.” – claimed Convar Deutschland

‘Lying bastards!’ Far from being a ‘Fail’ as some commentators are suggesting, this advertising campaign did exactly what it was always intended to do – get maximum publicity for Convar Deutschland by provoking a response from the authorities fearing a terrorist bombing campaign

Why else send the suspicious packages to an embassy and a newsroom?

Source – http://tinyurl.com/7chwx77

About these ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 1,113 other followers

%d bloggers like this: