The Normans who invaded England in the early 11th century called it a shit hole and the name has stuck
But now the shits who live there have a dubious honour to brag about. No longer No 2, Shitterton (located in the Piddle Valley) has beaten off stern competition from the likes of Golden Balls to claim the title of the UK’s most embarrassing place name – followed closely behind by Scratchy Bottom, and in turd place, Brokenwind
More here – http://tinyurl.com/cwp2z97
[thanks to Stickybud for the heads up]